Our story
The underwater world
where big feelings live.
We're building the first children's brand truly designed for the AI generation — emotionally intelligent, developmentally grounded, and actually beautiful.
Where it began
Built from community.
Built for a generation.
Shrempies grew out of a community that built something together over years — a world of shrimp characters that people genuinely loved. The affection was real, the characters had depth, and the universe had roots.
As that community evolved, it became clear the Shrempies world had potential far beyond its origins. So we started building properly. Songs with award-winning musicians. Story scripts. Characters with real emotional arcs.
A content library that now spans 36 original songs, 16 episode scripts, and 13 named characters — all part of the same coherent, beautiful universe. With hundreds more in development.
Our mission
Building for the generation that will
grow up alongside AI.
Gen Beta is the first generation to grow up fully AI-integrated. They face real pressures no generation has faced before: overstimulation, anxiety, less physical activity, a world engineered to remove uncertainty.
Shrempies is designed to meet them where they are — content that names feelings, songs that regulate, stories that celebrate boredom and the joy of not knowing. A brand that takes the emotional life of a young child seriously.
What we believe
Three things Shrempies
knows to be true.
Children deserve beauty, not noise.
Most children's content is loud, frantic, and algorithmically optimised for watch time. We optimise for something else: wonder, calm, and genuine delight.
Feelings are meant to be named, not avoided.
Shrempies talks about the grumps, the scared feelings, the 'I don't know what I'm feeling' feelings. Naming feelings is one of the most important things a young child can learn.
Wonder is not optional — it's developmental.
Curiosity, awe, and the deep sense that the world is bigger and stranger than you first thought — these aren't luxuries. They're what childhood is for.
The work
What we've already built
Want to be part of it?
We're talking to strategic partners, investors, and collaborators who believe in what we're building.