Everything you need
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Short — 1 sentence

Shrempies is a children's music and story brand for babies and toddlers — 13 original characters, a growing catalogue of original songs, and 26 music videos built around naming feelings rather than maximising watch time. Zero ads to children, zero data collection.

Long — 1 paragraph

Shrempies is a children's IP brand built for Gen Beta — the first generation growing up alongside AI. It grew out of a community that built a world of shrimp characters together over years, and is now a deliberately designed catalogue: 13 named characters with full personality arcs, a debut album and singles in distribution, 26 music videos on YouTube, and hundreds of songs in production. Every song is written around a specific developmental moment — separation anxiety, overstimulation, fear of the dark, the joy of not knowing — rather than around a hook. The brand collects no data from children, serves no advertising to under-3s, and runs no behavioural tracking. Its debut album, Shapes with Shrempies, is streaming on Spotify and Apple Music.